STRK CONSULTANT

SAV Tech was founded in 2017 by Genesis Lucero, Stanford'19. SAV Tech focuses on a variety of disciplines including creating medical devices. In 2018 SAV Tech decided to launch a clothing line associated with their brand under the name STRK. STRK is founded on the motto "Live Your Stripes" which comes from the fact that no two tigers have the same pattern of stripes. STRK encourages people to live out their own passions and to be true to themselves and their individuality. The name STRK itself is shortened from "streak" which is a pack of tigers. Each product STRK sells is not like any other, as every piece is customized. I had the privilege of working closely with the Founder to create a logo and brand for the company. As well as, I am currently working the finishing touches on the STRK website, where the first clothing will be launched in January. I have been involved in key business decisions and the development of the brand's identity throughout the development of the brand and will be continuing to work closely with Genesis, STRK's founder, for the design of future clothing line releases.